EditShare speeds up turnarounds for APO in Nairobi

EditShare’s intelligent storage and media management solutions have been installed by Africa Post Office (APO) at its Nairobi-based creative facility in order to support its critically acclaimed film, documentary and editorial projects. APO will leverage EditShare EFS high-performance, scale-out shared storage, Flow media asset management (MAM), and Ark archiving backup solution for its projects.

Serving as APO’s core media foundation, the EFS platform connects offline and online workflows. Coupled with Flow and Ark, the solutions enable fast media management across the facility’s creative ecosystem of editing, colour grading, visual effects, motion graphics and compositing suites.

‘There is no other independent post facility like APO in Nairobi,’ explained Franki Ashiruka, who leads the studio. ‘To balance the expanding list of projects with the high-calibre work we are known to deliver, we had to optimise the way we managed our media in order to grow. Centralising all of our content onto a highly scalable, reliable and secure EFS, Flow and Ark integrated platform allowed us to eliminate a significant amount of manual and redundant work that interrupted the creative process. The entire team can now share projects and collaborate with colleagues in real time on developing scenes, even when they are working remotely. Overall, the investment in EditShare has established a much more fluid and faster turnaround, allowing us to fit more projects through the pipe with a greater degree of creative energy going into every endeavour.’

The new system will support APO’s upcoming work on two highly rated reality TV shows, KCB Lion's Den, which is based on the internationally franchised Dragons' Den and The Great Kenyan Bake Off, a Kenyan version of the UK show The Great British Bake Off.