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Neumann&Müller splits its market presence

Neumann&Müller splits its market presence
The N&M MediaLab

Neumann&Müller splits its market presence

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Neumann&Müller Veranstaltungstechnik has announced the creation of three separate business units – System Integration, Digital Media, and Information and Communications Technology – in order to better sharpen the focus of their individual service portfolios in presentations to clients. As the market segments the company caters to have evolved through the years, the new dedicated sub-divisions will allow it to deliver a complete AV package. 

‘In addition to the traditional fields of event technology – audio, lighting, video, rigging, staging and conferencing – the last few years have seen the emergence of areas with their own particular domains, which need a separate communications strategy,’ stated N&M managing director Alex Ostermaier.

The System Integration division will provide turnkey implementation of semi-permanent and permanent installation projects all around the world. The company states that conceptual design, implementation and operation of high-quality, high-performance media technology solutions are formed into an overall package in close partnership with the client, with extensive know-how and international experience in collaboration in large-scale projects brought to bear in consulting, design and realisation.

Back in 2006, N&M established its first studio for audiovisual content production in Munich, Germany. In the years that followed, further in-house studios were set up in Dresden and Hamburg. Initially the focus was on motion design, but interactive applications were then continuously added to the portfolio. Today, the interdisciplinary team from Neumann&Müller digital media produces motion design plus interactive experiences for corporate and public events, congresses, trade fairs, permanent installations and exhibitions. At its Munich site, the company offers its clients the opportunity of visiting its MediaLab interactive experience facility, where visitors can immerse themselves in the world of media production and utilise the lab as a source of inspiration for their events.

Finally, with the increasingly complex nature of the technology deployed at events calling for high-performance, resilient IT network structures, the Information and Communications Technology division will play a role in the set up and running of live events. N&M has now assembled an autonomous team for project-related IT, whose job is to advise project managers and give them expert support regarding IT issues throughout the entire project. The experts contribute their know-how as early as the planning stage and, from their base at the new Network Operations Center in Hanover, provide seven-day-a-week support for the set up and smooth running of N&M IT infrastructure.

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