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Pro Lab named exclusive distributor for Visual Productions

Pro Lab named exclusive distributor for Visual Productions

Pro Lab named exclusive distributor for Visual Productions

Middle East:

Having recently undertaken a major expansion of the audio brands it distributes that saw Martin Audio and Audix join its portfolio, Pro Lab Middle East has now also added a new lighting brand to its roster in the form of Visual Productions. The Dutch company is a manufacturer of software and hardware technology for the entertainment and architectural lighting industries. Pro Lab has assumed exclusive distribution for the brand throughout the UAE, Saudi Arabia and Bahrain, and will be stocking the manufacturer’s entire catalogue of products. 

‘We are thrilled to be Visual Productions’ partner in the Middle East,’ commented Pro Lab managing director, Rami Haber. ‘They are the perfect addition to our visuals and lighting portfolio and will surely have an immense added value to our sales.’ 

Visual Productions’ control systems are said to be ideal for systems integration due to their ease of operation and communication technologies, with a prominent feature of all interfaces being that they are solid state. The solutions are designed for both architectural and permanent entertainment installations and are helpful for industries such as hospitality, retail, theme parks, museums and education.

‘Over the last few years, Dubai and its surrounding region has become a very important market for Visual Productions,’ stated Maarten Engels, managing director at Visual Productions. ‘It is a great step forward to partner with Pro Lab for distribution; it’s a fantastic company, and with their sales team, logistics structure and technical support they will accelerate the growth and improve the support to systems integrators.’

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