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RCF and AVenger assemble in the UAE and Oman

RCF and AVenger assemble in the UAE and Oman
Joseph Ninel Rebero and Anil Kumar

RCF and AVenger assemble in the UAE and Oman

UAE:

Newly assembled AV distribution company, AVenger Electronics, successfully approached RCF to establish a distribution agreement to cover the UAE and Oman. The Dubai-based AVenger Electronics is led by Anil Kumar and his team, which includes sales manager Joseph Ninel Rebero.

‘Since RCF had the entire range of professional audio products in its portfolio, catering for the installation, touring, MI and evacuation segments, we considered them as our preferred choice for servicing the markets in the UAE and Oman,’ said Rebero. ‘This would range from small portable PA to large stadium installations. We knew it was well established in both the touring and MI market.’

Rebero is extremely familiar with the RCF brand from his time working at VV & Sons. At AVenger Electronics, he will lead the team charged with promoting RCF across the territories as brand manager. ‘Our mission will be to focus more on the integration market to bring RCF up to the next level in this segment,’ Rebero noted.

He added that AVenger Electronics will favour roadshows and seminars over trade show appearances for its marketing campaigns. ‘In this way we can give more interaction and product awareness with industry professionals.’

Luca Ombrati, RCF sales manager for Europe and the Middle East, commented: ‘Having known Joseph Ninel Rebero for some time, when he informed me about the new company he was about to co-found with other experienced people in the industry – people who already had deep knowledge of RCF, its products and philosophy – their appointment was a no brainer. AVenger Electronics’ decision to keep RCF as the unique and exclusive audio brand in its portfolio, in view of its very broad product offering, further confirmed our impression that they were best suited to our needs.’

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