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NMK kicks off rental season at HRC

NMK kicks off rental season at HRC

NMK kicks off rental season at HRC


NMK Electronics has kicked off the new rental and events season in style with its familiar annual industry bash at Dubai’s Hard Rock Café (HRC). Taking place on 4 September, the event enticed around 250 professionals to network and find out more about NMK’s plans for the upcoming season.

‘This event is organised to bring together the AV rental community and to extend our support to our partners, while also providing a networking opportunity for the industry in a casual setting,’ explained NMK’s business development manager, Dino Drimakis. ‘Additionally, with the dawning of Expo 2020, it is crucial for us to mark our presence in the industry and to let our partners know that we are here to meet their needs and to facilitate all the events that they undertake.’

It also served as a showcase of the distributor's many brands, with products on display and representatives from Shure, Bose, Epson, Avid, Terbly, Clear-Com, Neutrik, Roland, Furman, Luminex, Astera, Ayrton, Mersive and Denon DJ. NMK event partners, EventAgrate and Even2, enhanced the night by showcasing their integrative solutions and truss respectively. Alongside this, attendees were treated to live music performances from local rock/pop band Boxtones and DJ Brooklyn, alongside live demonstrations, entertainment and games.

The event drew high praise from those in attendance. ‘I could not have asked for a better partner that is professional and, most importantly, adapts to the ever-changing market requirements while keeping the highest of standards,’ commented Chant Utukian, senior sales manager at Shure MEA. ‘This event has attracted a lot of people from the industry and is another great initiative from NMK. Our busy schedules rarely afford us such opportunities to interact with friends and colleagues outside of office hours. Industry nights like these give everybody the chance to meet in a more casual environment, connect and get to know each other personally, which I think is healthy.’

‘This type of social gathering for industry professionals is very unique in the region and the NMK Team executed this with true passion for the industry and the attendees,’ added Ansgar Liem, territorial account manager for live sound and pro audio, Middle East, Avid. ‘The mix between high-level technical conversations and entertainment is in perfect balance. I observed many interesting conversations about varying topics for the rental and production market that gave us a good insight into the local business requirements.’

Avid displayed an S6L 24D – 192 live sound mixing console at the event, offering 192 dedicated input channels and 96 discrete output busses. This was connected to an Apple laptop running the latest version of Pro Tools 2019.5, where it played back 64 channels at 96kHz via a single Cat-5 cable, using the AVB compatibility of the S6L as well as the Apple laptop which has a native Core Audio support for AVB.

‘On top of this,’ furthered Liem, ‘NMK displayed the Luminex network switches that we will soon support with our S6L Live Sound Mixing range for more complex AVB-based networking setups.’

‘Bose has been focusing on the rental market for the past couple of years with the launch of ShowMatch systems,’ stated Nittin Dargan, regional manager at Bose Professional. ‘Hard Rock Cafe, Dubai, was one of the first global marquee projects for ShowMatch. We are now working closely with our distributor NMK to grow this segment here in UAE.’

‘This event is an excellent opportunity to display what Epson does best and showcase solutions that can open possible doors for the rental and events markets,’ concluded Abdulnassir Ali, sales manager – visual instruments and professional display at Epson Middle East. ‘We look forward to a lot of growth and business in the future.’

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