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Samsung’s Onyx screen makes debut in Australia

Samsung’s Onyx screen makes debut in Australia

Samsung’s Onyx screen makes debut in Australia

Australia:

HOYTS Cinema is the first in Australia to have a Samsung Electronics Onyx screen. A 14m Onyx LED screen was set up at the HOYTS Entertainment Quarter in Moore Park, Sydney and a 10m screen will reportedly be installed at HOYTS Highpoint in Melbourne in the near future.

‘As the cinema landscape continues to evolve globally, theatres are looking for new ways to enhance the movie-going experience,’ said Hyeseung Ha, senior vice president of visual display business at Samsung Electronics. ‘With Onyx, we are aiming to provide our entertainment partners and their customers a visual experience unlike any other. We are excited to partner with HOYTS to help showcase what we can offer in terms of theatrical picture quality and provide viewers with an experience that will bring them back to the cinema again and again.’

Damian Keogh, CEO and president of the HOYTS Group, added: ‘We are always looking for new ways to stay ahead of the game and provide our guests with something unexpected. That is why we are leading the way and incorporating Australia’s first Onyx Cinema LED screens into our cinemas. These screens are a total game-changer, providing a movie and entertainment experience unlike anything our guests have seen before.’

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