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Livingway Family Church strengthens its outreach

Livingway Family Church strengthens its outreach

Livingway Family Church strengthens its outreach

USA:

An API 1608-II has become the centrepiece of the control room at Livingway Family Church. When the HOW realised that it needed to upgrade its audio production capabilities, creative pastor Chris Moore contacted Mike and Mark Stitz of Cool Pony Productions for advice. Livingway is a vibrant, multi-campus church in Brownsville, Texas, and, like many churches, is currently strengthening its outreach to families and communities with solid, professional-level content production.

After a series of consultations, the decision was made to order an API 1608-II fully fitted with API's proprietary Final Touch Moving Fader Automation. Now fully commissioned, the 1608-II is producing worship music for its livestreamed content. Pastor Moore claimed: “How did we ever work without this console?”

“Mark and I have enjoyed the blessing of producing and recording for decades, and assisting countless artists, churches and labels to reach people. For us, this is what it's all about,” says Mike Stitz. “People, whether or not they know why, do notice and are drawn to media elements with higher production values. We recommend API because it instantly makes a huge difference in the sound of whatever we're working on. A lot of gear is subtle, and there's nothing wrong with that; subtle is great and it has its place. But API has the amazing ability to be either subtle, or not subtle at all, depending on your needs. Either way the depth, clarity, punch and warmth are obvious and right up in your face. It just leaves you smiling from ear to ear.”

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