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Bluesound launches in-depth series of Surroundscapes tech talks

Bluesound launches in-depth series of Surroundscapes tech talks

Bluesound launches in-depth series of Surroundscapes tech talks

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Bluesound Professional has created a series of video and podcast content titled Surroundscapes that details novel ideas from a selection of invited experts who are using AV technology in innovative ways. The series is targeted at commercial AV integrators and business owners interested in creating immersive experiences.

Hosted by VP and GM of Bluesound Professional, Graeme Harrison, the Surroundscapes series is described as being “part AV tech nerd talk and part psychosocial experimentation”. The goal is to help audiences discover the sound and visual stimulus techniques used in public spaces to engage people and drive business outcomes.

“Surroundscapes has been many months in the making and I’m extremely excited to be able to share what we’ve been working on,” commented Harrison. “Our first set of guests include some very forward thinkers like Julian Treasure, renowned expert in sound and communications and five-time TED Talk speaker, and Rob Anders from Niio, a digital art platform that powers some of the most inspiring multimedia art installations in the world.”

Created for mobile consumption, the sessions are presented in quarterly mini-series, with each mini-series comprised of 5–8 episodes of audio podcasts and video presentations focused on a specific topic, under the central theme of the “future of business”.

“Initially, we were thinking only of a podcast but as we started to list out who we wanted as guests, it quickly became apparent that it would be difficult to show the breadth of innovations our guests were involved in without a video element,” said June Ip, VP of marketing for Lenbrook International, the parent company of Bluesound Professional. “We therefore decided to create two streams of content – a podcast for listeners who are on the road a lot like installers and business owners, and video presentations for those who want to take in a multimedia experience.”

The Surroundscapes Podcast is an interview-style content series hosted by Harrison, where he and an invited expert guest explore the use of AV technologies in shaping human perceptions and experiences of space, and their impacts on consumer and audience behaviour. Meanwhile, the Surroundscapes Video Segment features some of Harrison’s guests from the podcast where the guest narrates a presentation, taking the viewer through the thinking, design, implementation and impact behind some of the most sensational, state-of-the-art projects using the senses of sound and sight.

Launching on 4 August 2020 and featuring six podcast episodes and two video presentations that will be released weekly, the first mini-series acknowledges the challenges that many retail and hospitality businesses face post-pandemic. As many consumers remain reluctant to eat, shop and patronise retail and hospitality establishments again, Surroundscapes explores the role that multisensory experiences could have in convincing consumers to return to the sector.

The second mini-series is scheduled to launch in November 2020 and will focus on the future of the workplace, just as many businesses are considering how to bring employees back to the office safely. In February 2021, Surroundscapes will turn its attention to the future of music creation and monetisation.

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