ISE postponed to June 2021
ISE postponed to June 2021
After a period of consultation with the industry and the impact of the ongoing pandemic, Integrated Systems Events has announced that ISE 2021 has been postponed and will now take place from 1-4 June 2021 alongside a virtual offering. The show was originally scheduled to happen from 2–5 February 2021. Together with the postponement, the organiser has launched RISE Digital, an ongoing programme of content and networking events for the industry that will continue throughout the year.
Having carefully monitored the conditions in Europe since the beginning of the year, the organisers have focused on balancing health and safety concerns with commerce and face to face interaction. Having originally felt confident to deliver the show in February, ISE has now opted to delay the show until June.
“The health and safety of our team, exhibiting companies, industry partners and attendees is our number one priority,” commented Integrated Systems Events managing director Mike Blackman. “Given the understandable concerns among all of our stakeholders regarding coronavirus and the uncertainty regarding travel restrictions and country lockdowns, we have concluded it is not prudent to maintain our original schedule of an in-person February 2021 trade show. From our many conversations, it is clear the industry can’t wait to get back together doing business face to face and we are committed to delivering an engaging and safe in-person ISE in 2021. We feel by moving the event to June, it provides time for the industry to adapt and restore balance. We look forward to hosting the global AV community in our new home in Barcelona.”
Fira de Barcelona chairman, Pau Relat issued a separate comment. “We highly value ISE’s strong commitment to Barcelona and, in moments as complex as the current ones, the decision to postpone the event for a few months in order to ensure the best possible edition with the largest international participation of companies and visitors, will be very positive both for attendees and for the city. We will keep on working together to ensure that a leading event such as the ISE has a great first edition in its new home in Barcelona in 2021.”
US-based AVIXA CEO David Labuskes also issued a statement. “AVIXA is proud to be a partner with CEDIA in delivering ISE to the audiovisual industry each year. We fully support ISE’s decision to postpone the first show in Barcelona until June 2021. This isn’t a trivial undertaking and has thousands of moving parts, but in making this decision, ISE reaffirms their commitment to the health of all those who participate in these events from the taxi driver to the exhibitor teams. And all of those same people will be even more committed to be a part of the extravaganza that ISE promises to be.”