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Atlona appoints Vichai Trading 1983 as key Thai partner

Atlona appoints Vichai Trading 1983 as key Thai partner

Atlona appoints Vichai Trading 1983 as key Thai partner


Atlona has appointed Vichai Trading 1983 as its leading commercial AV partner in Thailand, bolstering its APAC partner network. The AV specialist, with a history of almost four decades, will represent all of Atlona’s commercial AV distribution and training services throughout Thailand.

With particular strength in corporate, education, government and hospitality verticals, Vichai Trading 1983 provides complete AV solutions and has a broad, established reseller network throughout Thailand. “We have seen a rise in customer inquiries for USB switching and wireless presentation solutions, and Atlona’s Omega family of presentation and collaboration products covers a broad range of corporate, education and government AV requirements beginning at the small private office,” said Thaweesak Thamsirisup, managing director, Vichai Trading 1983. “Beyond the Omega family, Atlona’s broad product range, and strength in both circuit-based systems and AV over IP, ensures that we can service our customers with proven, reliable and high-quality AV solutions both today and well into the future.”

Thaweesak added that Atlona’s adaptability to soft codec conferencing systems like Zoom and Teams will be an added benefit as more people return to work following the pandemic. “We expect that huddle spaces with soft conferencing systems will be the meeting space trend coming out of Covid-19,” he said. “Atlona’s ability to serve the small scale as well as the large scale will be critical to these businesses.”

Vichai Trading 1983 is planning to launch an ecommerce channel later this year to market and sell individual meeting space and conferencing solutions. The company will also prioritise training and education for its customers throughout Thailand, including online training and event-based demonstrations for new Atlona products and solutions.

“Vichai Trading 1983 and its parent company the Vichai Group were pioneers in Thailand’s now-booming AV industry, and their expertise is unparalleled when it comes to knowledge and experience with AV products, distribution, services and integration,” said Kurt Loh, business director, Atlona Asia-Pacific. “We look forward to working closely with a true AV specialist that understands the Thai market’s conditions and challenges, and actively works within Atlona’s key AV business verticals. We will also collaborate on shared thought leadership initiatives, award-winning training programs and world-class support, while providing innovative and quality products to our customers.”

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