The Avit Group captures the moment with Marshall
The Avit Group captures the moment with Marshall
Audiovisual technology company The Avit Group has been leveraging Marshall Electronics cameras for a range of different projects across Australia. Founded in 2016, The Avit Group provides AV design and installation services for a broad set of industries, such as commercial, corporate and education, with the goal of supplying each client with seamless design solutions to suit every budget and timeframe.
The Australian company has relied on Marshall products since its inception and has used the brand’s PTZ and miniature compact cameras for various projects. “Our favorite features of Marshall cameras are their high-quality, robust design, as well as their discreet size, low latency and flexible control,” said Adrian Davis, director of sales and customer solutions at The Avit Group.
For The Avit Group’s recent project at eSports and gaming venue Fortress Sydney, the company deployed Marshall CV506 Miniature Cameras as POV cameras and CV605 PTZ Cameras for wide shots. “We were given the brief to create a dynamic, immersive and technologically advanced AV system that sits somewhere between an entertainment venue and a broadcast studio,” explained Davis. “The vision was to set a new benchmark for eSports venues not only in Australia but across the globe. We were able to attain this vision with the help of Marshall cameras.”
The company also leveraged Marshall solutions when helping super car driver Cameron Crick, who required in-car telemetry to capture live footage from within the vehicle while racing. Stephen Noble, sales and marketing executive at The Avit Group, said that using the brand’s CV226 Lipstick Camera allowed the feedback to be tracked and analysed to ensure every second counted and every move was calculated to secure the driver the win. “Marshall was the right choice for this application because the discreet small form factor of the camera did not impede his vision,” explained Noble. “The camera captured live shots of Crick racing, facing him directly.”
The manufacturer’s cameras were also leveraged as medical cameras at Chris O’Brien Life House, which provides live operation procedures and training broadcasts to medical practitioners. “We spec’ed the CV226 All-Weather HD Lipstick Cameras for this project because the compact design allowed us to get up close without impeding the operator’s vision. Additionally, the cameras’ low latency is ideal for broadcast,” noted Davis.
The Avit Group has also supplied cameras to rental houses like StartWebcast who rent to event producers including endframe. The company relies on Marshall cameras, such as the CV226, CV568 and CV508, for the “Mount Maxxis” Sydney, Brisbane and Melbourne off-road adventures show. According to David, endframe needed a set of discrete cameras for a 4x4 demonstration to show off the performance of real-life test drives of 4-wheel vehicles. “Mount Maxxis is a 1,000 cubic metre mountain, built to resemble some of Australia’s toughest terrain and features driving demonstrations that teach the skills and techniques needed to operate a 4x4 off-road,” he explained. “The cameras were small and compact enough that they didn’t get in the way of the operation of the vehicles. Also, they are robust and versatile enough to handle rough driving,” added Jack Crombie of endframe.
