RCF and TT+ Audio appoint Innovative Audio Solutions for Saudi

Italian manufacturers RCF and TT+ Audio have expanded their presence in Saudi Arabia through a new distribution deal with Innovative Audio Solutions, a division of the Thomsun Group.

Through the agreement, Innovative Audio Solutions will manage sales and support for both audio brands throughout the country. With a presence in the GCC since 1976 and a dedicated focus on the audio and musical instruments sector since 1990, Thomsun Trading has built a comprehensive distribution network and an extensive customer base across multiple sectors, including education, hospitality, commercial developments and broadcast media.

RCF and TT+ Audio noted that, as they continue to strengthen their reach in the Middle East, they sought a technically proficient and market-aware partner for Saudi Arabia. The Kingdom is a priority market for both brands as the region advances wide-ranging developments across tourism, culture, entertainment and hospitality.

“Thomsun’s longstanding track record in the GCC region and their investment in audio distribution infrastructure make them a strong choice for our presence in Saudi Arabia,” commented Luca Ombrati, sales manager at RCF. “We are confident that Innovative Audio Solutions will support our customers with the same professionalism and market understanding that define our global network.”

Davis Varkey, general manager of Thomsun Trading, added: “We are honoured to partner with RCF and TT+ Audio for the Kingdom of Saudi Arabia. Collaborating with Yannick Dahms has been instrumental in aligning our strategic vision for this expansion. Our shared values of quality, service and innovation will guide us in delivering world-class audio solutions to one of the region’s most dynamic markets.”