AVAIL MEA becomes Vari-Lite gold sales partner for the GCC
AVAIL MEA becomes Vari-Lite gold sales partner for the GCC
AVAIL MEA Trading LLC has been appointed as a Vari-Lite Gold Sales Partner for the GCC, strengthening the lighting brand’s presence across the region’s professional entertainment and architectural markets.
Headquartered in Dubai, AVAIL MEA specialises in project distribution for complex pro AV installations across the Middle East and Africa. The new partnership will see the company represent Vari-Lite’s portfolio of entertainment lighting solutions throughout the GCC, supporting designers, consultants and integrators with local technical expertise and market access.
“I’m proud to welcome AVAIL MEA as the first Gold reseller in the new Vari-Lite Partner Programme,” said Stefan Wieland, key account manager METNA at Vari-Lite Entertainment Lighting. “This milestone reflects their commitment to professional lighting solutions and makes them an ideal partner as we continue to expand the Vari-Lite brand across the region.”
Jan Tarakji, sales director at AVAIL MEA Trading LLC, added that the appointment highlights the confidence Vari-Lite has placed in the company to grow the brand’s regional presence. “Our focus remains on building long-term relationships, supporting the market with strong technical knowledge and delivering lighting solutions that meet the evolving needs of our clients,” Tarakji said.
