Broadsign accelerates APAC expansion

Spanning service delivery, account management and sales, Broadsign has announced four key appointments across the APAC region.

Adel Dani Kabbara has been named regional service delivery director and holds extensive experience across customer success, technical account management, strategy and technical solutions, gained through his time with companies such as Criteo, Tealium and RadiumOne. Kabbara will be responsible for providing world-class implementation and customer success across the region.

Alec Jeffrey joined Broadsign in early 2026 from B2B publisher Octomedia, where he served as group sales manager. In his new role as sales executive, Jeffrey will be responsible for driving adoption of Broadsign’s recently revolutionised platform amongst OOH media owners and retailers.

Alexandra Martin has been recruited as sales executive, working with brands, agencies and demand-side partners to deliver further growth across the programmatic OOH ecosystem. Martin brings media expertise and relationships from the likes of Seedtag, JustEggs Digital and SBS Australia, where she has previously held a number of sales- and solutions-focused roles.

Finally, Bryan Magee has joined Broadsign in a consultative capacity, focused on the implementation and delivery of Broadsign’s automation strategy. Magee brings a wealth of OOH and agency experience, having previously held numerous senior roles with Dentsu and WPP Media. More recently, he consulted for numerous tech companies, startups and media agencies.

Broadsign’s regional VP of platform sales, Ben Allman, commented: “We feel incredibly fortunate to be welcoming such a brilliant bunch of people to the business at what is an incredibly exciting time for Broadsign both locally and globally. The knowledge, ambition and experience that Alec, Alex, Bryan and Dani bring will play a fundamental role in unlocking Broadsign’s next phase of growth in this region.”

Jonny Richardson, director of business development, added: “With ambitious goals, such as driving the automation of OOH via our In Advance and Programmatic Guaranteed offerings, comes the need for best-in-market talent. We are excited to welcome Alec, Alex, Bryan and Dani, whose expertise and reputation for service excellence will be key to accelerating our growth and ensuring our clients achieve the best possible results from their programmatic campaigns.”