Masterpiece unveils Saudi experience centre

Middle Eastern distributor Masterpiece has unveiled its new experience centre in Saudi Arabia. Masterpiece said that the expansion represents the company’s long-term commitment to supporting the rapidly growing Saudi market.

The facility was officially inaugurated by Amar Subash, vice president and general manager for EMEA & India at Harman International. “We were delighted to join Masterpiece in celebrating the opening of their new showroom in Riyadh and to engage with customers from across the region,” said Subash. “This milestone further strengthens our partnership and reflects our shared commitment, as well as our confidence in Masterpiece to successfully represent Harman brands and solutions throughout Saudi Arabia.”

The event was further elevated by the presence of Harman dignitaries, including Ben Payne, senior director and BDM; Alex Fouche, account manager – EMEA and Amro Awida, Middle East and North Africa BDM.

The experience centre has been designed as a space to showcase Masterpiece’s portfolio of professional AV solutions, while offering immersive sound and visual demonstrations and hands-on product experiences. The distributor also hopes that the space will strengthen collaboration across the region’s AV market.

According to Simon Daniel, general manager of Masterpiece, the launch of the KSA experience centre marks a defining chapter in the company’s journey. “Saudi Arabia is a dynamic and fast-evolving market, and this centre reflects our commitment to bringing world-class AV innovation closer to our partners and clients,” he said. “Our vision is not just to supply solutions, but to create experiences that inspire, educate and elevate industry standards across the kingdom.”