Absen drives BMW booth at Beijing Auto Show

Over 350m² of Absen LED panels were deployed for BMW’s brand showcase at the 2026 Beijing International Automotive Exhibition held from 24 April – 3 May. The visual solution was implemented to enhance the car manufacturer’s exhibition experience, with the displays forming a central visual anchor within BMW’s booth which covered 4,400m².

The project was a collaboration between systems integrator PIK AG, BMW’s technical consultant partner NIYU and Creative Technology (CT) which served as the car brand’s technical supplier and set-up partner.

“Originally BMW specified other brands, but thanks to the partnership between Absen and PIK AG, we won the project,” noted Andreas Singer, project manager at PIK AG. “This was due to our professional handling from the beginning and the strong impression of product quality.”

The Absen installation incorporated SA2.6 and SA2.6-C products, both powered by Brompton Technology processing. The SA2.6 panels deliver a 160° wide viewing angle, while the SA2.6-C flexible panels add further design freedom, enabling angle adjustments from –30° to +30° and supporting curved structures such as compact cylindrical displays. Shared power box design across both ranges simplified maintenance and reduced operational complexity.

A highlight was the booth’s main stage screen measuring 59 x 6m (WxH), creating an immersive, high-tech environment and showcasing dynamic content at scale. During the event, BMW presented a broad range of products and unveiled three world premieres: the BMW iX3 Long Wheelbase, BMW i3 Long Wheelbase and the new BMW 7.

It was reported that, despite a tight delivery schedule, close collaboration between BMW, Absen, PIK AG, NIYU and CT ensured smooth execution from planning through to installation. Furthermore, features such as fast-lock systems, auto-magnetic cabinets and front and rear maintenance enabled efficient setup and reliable onsite performance.

“This project demonstrates how thoughtful engineering meets real-world demands,” commented Stone Shi, chief technology officer at Absen. “The SA Series combines lightweight design, excellent colour accuracy and creative flexibility, while maintaining fast deployment and operational efficiency. Supporting BMW at this scale highlights Absen’s ability to deliver world-class visual experiences.”

Fabio Stein, managing director of NIYU, the technical consulting partner for BMW, concluded: “For a project of this scale and visibility, attention to detail across all disciplines is essential – from technical specification through to onsite execution. As BMW’s technical consulting partner, our focus is on ensuring that all components integrate seamlessly into the overall concept and meet the required quality standards. The LED installation formed a key visual element within the booth and the collaboration between all involved partners contributed to a reliable and well-executed result.”