Pufferfish restructures business around integrated immersive delivery

Pufferfish has introduced a new business structure bringing its creative, technical and deployment services together under three unified divisions. The Edinburgh-based immersive technology company has launched PufferStudio, PufferEvents and PufferTech as part of a move designed to simplify the delivery of immersive projects by consolidating content creation, hardware engineering, integration and support within a single operational model.

According to the company, the restructure responds to growing demand for immersive experiences across sectors including corporate environments, museums, education, healthcare and live events, where projects are often delivered through multiple vendors and disconnected workflows.

“Too many immersive projects are still unnecessarily complex,” commented Stephen Patterson, CEO of Pufferfish. “You have one partner for hardware, another for content, another for installation – and no single point of accountability.”

Under the new structure, PufferStudio will focus on interactive content creation for non-planar displays, while PufferEvents will handle turnkey immersive activations and deployment services. PufferTech will oversee the development of spherical displays, LED globes and architectural display technologies.

“This isn’t a rebrand – it’s how we already work,” added Alana McCourt, COO at Pufferfish. “Bringing PufferStudio, PufferEvents and PufferTech under one umbrella means our clients get one team, one contract and one delivery process from first sketch to ongoing support.”

Founded in 2004, Pufferfish originally developed interactive spherical displays for Coldplay before expanding into wider immersive display and experiential technology markets. The company’s projects now span corporate innovation centres, museums, live events and experiential installations for clients including EY, Ericsson, NASA and the World Bank.