Audio-Technica Middle East expands commercial team

Audio-Technica Middle East has expanded its commercial team with the appointments of Rocky Solarta as business development manager and Varun Asokan as technical sales manager. Both appointments are focused on supporting growth across the company’s commercial audio activities in the region, including live sound, broadcast, rental and fixed installation markets.

Solarta will focus on developing new business opportunities, strengthening channel partnerships and expanding Audio-Technica’s presence across key vertical sectors. Asokan, meanwhile, joins the company with a background in professional audio and system solutions and will work with integrators, consultants and end users to support technical system design and deployment across the Middle East.

“We are delighted to welcome Rocky and Varun to the team at an exciting time for the business,” commented John Dodson, managing director at Audio-Technica Middle East. “Their combined expertise and industry knowledge will be instrumental as we continue to grow our commercial offering across our various target markets.”

Akhil Raphael, sales director at Audio-Technica Middle East, added: “Both Rocky and Varun bring valuable experience and fresh perspectives to our organisation. As we expand our footprint in the commercial audio segment, their roles will be critical in strengthening our technical support capabilities and driving new business opportunities.”