Bluesound Professional partners with Generation AV for Asia

Bluesound Professional has entered into a sales representative agreement with Generation AV to boost its growth in APAC and bring its audio solutions to a broader audience. Lenbrook Asia continues to serve as the brand’s local distributor.

With headquarters in Singapore, Generation AV represents audio and video brands in Asia, supported by a team with decades of regional experience, and is well-placed to represent Bluesound Professional’s scalable audio streaming solutions. “We’re excited to partner with Bluesound Professional to showcase their innovative hardware and software,” said David McKinney, managing director of Generation AV. “We pride ourselves in supporting top-tier brands that redefine auditory experiences, and Bluesound Professional’s high-performance networked audio solutions are an ideal fit. From retail spaces and bars to restaurants and hotels, we’re eager to introduce their technology to even more environments across Asia.”

Bluesound Professional has already completed several installations in the region. “Partnering with Generation AV is a key step in expanding our presence in Asia,” commented Graeme Harrison, vice president and general manager of Bluesound Professional. “The team’s enthusiasm, expertise and experience will be invaluable as we continue to drive strong sales growth in Asia, solidifying our position as leaders in networked audio. On a personal note, it’s great to be working with David again, and we’re excited about what we can achieve together.”