Kramer arrives in the UAE with Abcom

Kramer has taken its first step into the GCC territory with the appointment of Abcom Distribution LLC as its new exclusive partner in the UAE. The Israeli-headquartered manufacturer already enjoys representation in more than 100 countries throughout more than 30 regional offices. The new partnership follows the Israel–United Arab Emirates normalisation agreement signed in September. Prior to this, all trade, travel and even telephone communication between the two countries was restricted.

“The last eight months have seen the world transform its video and audio use, with the rise of hybrid working and blended learning methods,” commented Sam Bonomo, executive VP at Kramer. “These technologies now power the way we work, learn and socialise. Our signal distribution solutions bridge the worlds of traditional pro AV and IT to facilitate high-quality, flexible and secure video and audio communications and will bring game-changing opportunities to the region.”

Abcom is set to introduce Kramer during GITEX Technology Week, which takes place at the Dubai World Trade Centre from 6–10 December and will give potential customers their first opportunity to experience the manufacturer’s range of business continuity solutions for the corporate and education markets, and mission critical infrastructure for command and control environments.

“We are honoured to be the exclusive distributer of Kramer solutions in the UAE,” added Abcom Distribution general manager, Pradeep Kumar. “Israel is renowned for developing world-leading technology solutions and we are proud to be the first to bring Kramer’s products to the professional audiovisual and IT markets in the UAE. We signed the agreement with Kramer on 12 November 2020 and are excited to host their participation at GITEX this year. We distinguish ourselves by offering innovative and cost-effective distribution. This is a great opportunity for us to expand our portfolio and for Kramer to enter a new market.”