Samsung welcomes back Abdul kader Nashar

Samsung Electronics has appointed Abdul kader Nashar to the role of enterprise business sales team leader in Saudi Arabia, focusing on signage and hospitality solutions. Nashar previously worked at the manufacturer between 2018–2020 as country sales manager for the region where he developed and executed response plans for market changes and sales targets to promote revenue maximisation.

Throughout his career, Nashar has held various positions, including regional sales manager at Panasonic Marketing MEA, focusing on solutions for CCTV, broadcast, professional video, video intercom and security applications. Most recently, he assumed the role of business development manager at Epson for the high brightness range where he was responsible for driving sales in the installation projection market and formed strong relationships with professional AV channel partners, including resellers, system integrators and consultants.

“Returning to Samsung after four years feels like coming home,” remarked Nashar. “During my time away, I gained invaluable experience and insights from different industries which have enriched my perspective on sales strategies and leadership. Samsung's unwavering commitment to innovation and excellence has always been inspiring and I am thrilled to be back with a renewed passion and vision. I look forward to working with an exceptional team to drive growth, foster strong customer relationships and contribute to Samsung's legacy of delivering cutting-edge technology to the world.”

Mike Chung, B2B sales manager, senior professional, CE team/SESAR at Samsung Electronics, said: “We are thrilled to welcome Abdul back to our team as our new sales leader. Having previously worked with us four years ago, Abdul has already demonstrated exceptional skill and dedication. We are confident that his return will bring renewed energy and valuable experience to our sales department and we look forward to achieving new heights together.”