PRG Gearhouse becomes PRG Event Services

Production Resource Group (PRG) has announced that its Dubai-based wholly owned subsidiary, Gearhouse LTD LLC, has been rebranded as PRG Event Services LLC. Since the acquisition in 2014, the company has been operating under the trading name PRG Gearhouse and is transitioning as part of its growth strategy in the region.

“This rebrand marks the next chapter in our long and successful support of both local and international programmes taking place across the region," said Bruce Mac Lean, vice president of the Middle East. “As we continue to align ourselves across our global operations, we can expand our capabilities and can respond at pace to serve our client’s needs better.”

The aim of the rebrand is to bring familiarity to clients and stakeholders globally. Gary Boyd, COO and EVP EMEA and APAC, added: "This is a significant milestone and an exciting new chapter. We have continued to invest in both our people and our assets to ensure we build a unique proposition to help deliver the most exciting projects across key market sectors.”