Vestel teams up with Thomsun in GCC

Dubai-based distributor Thomsun has added Vestel to its growing portfolio of brands. The Turkish digital signage manufacturer hopes that the new partnership will expand its presence in the Middle East. The new relationship was announced on the show floor at GITEX Dubai 2024, where Thomsun dedicated a portion of its booth to showcasing Vestel’s digital signage and interactive flat panel display solutions.

“We are always looking for the right partner when we enter a new market and new region, and what we have in common with Thomsun is that we’re always trying to provide a total solution to our customers,” commented Vestel’s head of sales, Burak Özdemir. “This is one of the main reasons why Thomsun is the right partner for us – they can also provide a complete solution for pro AV customers together with the other brands they are already offering the market. Furthermore, they have an extensive network in the UAE and GCC region.”

While Vestel makes digital signage solutions catering to all areas of the market, it sees the most potential in the GCC in corporate, retail and transportation projects. “These are the key verticals for us currently,” furthered Özdemir, “but we of course have some education verticals as well, both with our non-touch and touch displays.”

“Thomsun has been heavily involved in providing audio solutions for many years, but we have been searching for a good video display brand that would allow us to offer our customers a complete package,” said Thomsun general manager Davis Varkey. “To help build awareness of the brand in the region, we plan to host regular training activities. We have already held one such event recently for several integrators and our team has also visited the factory to receive full training directly from the company.”