AVIXA forecasts $402bn pro AV boom by 2030

AVIXA has announced new forecasts from its market research signalling significant financial growth in the pro AV market over the next five years. According to the organisation's Industry Outlook and Trends Analysis (IOTA), pro AV revenue will grow from US$332bn in 2025 to $402bn by 2030.

The IOTA report uses data from the previous five years and input from various market stakeholders to provide a comprehensive analysis of the pro AV market. Leveraging a snapshot of end user spending, the report presents data on the size of the pro AV industry with a global perspective, segmented by geography, vertical markets, solution areas and product categories.

Previously, the IOTA predicted market growth to reach $325bn in 2024, but growth was slower than previously predicted, reaching $321bn instead. However, this year’s research predicts a forecasted increase of $70bn over the next five years.

AVIXA said that, based on discussions with industry experts along with observations of macroeconomic pressures, the previous five-year projection of a 5.3% growth was revised to 3.9%. Even with this notable decrease in the growth rate due uncertainty in tariffs, geopolitics and high interest rates, pro AV is expected to outpace the global GDP growth by 0.8 percentage points.

“The data highlights that the pro AV industry remains well positioned for long-term success even as we navigate a more cautious growth environment,” commented Sean Wargo, VP of market insight, AVIXA. “While the sector continues to outperform global GDP, the pace of expansion has slowed, reflecting a shift from post pandemic recovery to more stabilised, experience-driven markets – such as live events, retail, venues and hospitality.”

The report states that the hybrid workplace and the experience economy are driving demand in the pro AV industry. It also highlights India as a standout performer in the APAC region, which remains the engine of growth for the market. Previously a position led by China over last few years, India’s rise to the lead performer was formed from an increase in infrastructure investment and a growing need for immersive technology-enabled experiences. Other regions experiencing high growth are the Middle East and Latin America.

Innovations in how audiovisual experiences are delivered have also played a role in the sector’s growth. Key developments include AVoIP, Software and cloud, artificial intelligence and XR.

Content management hardware and services dominate products, with standalone software, especially AI-powered tools, being the fastest-growing category. AVIXA attributed this trend to a broader shift toward value-added services and intelligent infrastructure.

The largest buyer segment continues to be the corporate sector, although its growth is slowing while government, military and energy, and utilities are all accelerating. The IOTA believes that this reflects recession-resilient investment patterns.

In terms of AV solutions, conferencing and collaboration tech still leads, while broadcast AV is now the second largest solution area behind conferencing and collaboration technologies, with security/surveillance close behind.