Gravity Media delivers Riyadh NYE spectacle
Gravity Media delivers Riyadh NYE spectacle
Gravity Media helped facilitate the live production of a New Year’s Eve concert at New Eve Boulevard E-Game Square in Riyadh. Broadcast live in UHD format, the event aired on MBC and across over 10 digital channels in the region, attracting millions of viewers.
The spectacle was produced by German company Premium Projects for Ad Dimension, a subsidiary of the Jeddah-based event management and PR company Benchmark. The concert featured a 60-piece orchestra alongside celebrated Egyptian artist Angham Mohamed Ali Suleiman, with a special guest performance from global superstar Toni Braxton.
Tasked with providing the end-to-end technical facilities for the event, Gravity Media deployed its fully equipped NOVA 101 outside broadcast truck and delivered a multicamera setup comprising 23 cameras, including Sony HDC-3500 as the main camera system. The production also incorporated a wide range of specialist and robotic cameras to capture dynamic angles, including Agito and Furio robotics, Sony FR7 auto pods and track-mounted units, LUNA wire cam, Jimmy Jib, Steadicam, RF cameras, Sony FX3 and P50 cameras, Marshall minicams and drone coverage.
Twenty Gravity Media technical crew supported the delivery, collaborating closely with the international production team to streamline execution across live broadcast and digital platforms.
“Delivering a live event of this scale, with a combination of orchestra, international stars and advanced UHD production, was a true testament to our expertise,” commented Eamonn Dowdall, business development manager for Gravity Media’s Middle East operations. “Our team leveraged the full capabilities of our outside broadcast truck, NOVA 101, and our specialist camera systems to capture every moment with precision and creativity, ensuring the viewers experienced the energy and emotion of the performance as if they were in the arena.”
