Focusrite Group opens Japan division to drive growth

Expanding its global footprint, Focusrite Group has announced the launch of a dedicated division in Japan focused on growing the company’s presence and serving the needs of customers in the Japanese market. Focusrite Group Japan will oversee the distribution, marketing and customer service for Focusrite, Novation and ADAM Audio brands.

“Japan has a rich culture that highly regards and cultivates musicians of all genres and levels,” said Tim Carroll, Focusrite Group CEO. “This passionate community of audio enthusiasts and professionals rely on our solutions to create and inspire their best work. By establishing Focusrite Group Japan, we're making a strategic investment to deliver a more personalised experience, provide dedicated local support and foster stronger relationships with artists, producers and the broader music community in the region.”

According to Damian Hawley, group chief revenue officer at Focusrite Group, establishing the Japanese division has been a long‑standing ambition for the company. “The critical challenge was finding the right team – which we did,” he noted. “From our very first meeting, it was clear they are deeply embedded in the artist community, with their office transforming into a creative performance space by night. Their extensive channel relationships, combined with a uniquely effective approach to marketing, position the Focusrite Group brands for long‑term success in the Japanese market.”

Industry veteran Kohei Oyamada, who boasts deep expertise in the local market, will lead the new division with a focus on enhancing customer service, expanding brand awareness and driving stronger engagement with the local creative community through artist relations, educational initiatives and events.

“The launch of Focusrite Group Japan represents an exciting new chapter for our company as we continue to grow our global footprint,” concluded Charles Tetaz, senior vice president of Focusrite Group APAC. “We're looking forward to working closely with our customers in Japan to better understand their unique needs and priorities and to deliver innovative solutions that inspire their musical creativity and professional workflows.”