Harman strengthens regional presence with new Singapore experience centre
Harman strengthens regional presence with new Singapore experience centre
Harman Professional Solutions unveiled its newly revamped experience centre yesterday with an official opening event attended by customers, partners, media and senior leadership. Located in Pasir Panjang, the purpose-built space has been designed to showcase the company’s products across multiple vertical markets through real-world applications and collaborative engagement.
According to Harman, the Singapore facility has been reimagined as a platform for system exploration, co-creation and executive engagement, reflecting the evolving ways B2B organisations navigate technology amid increasing complexity in today’s business environment.
“As customer needs and decision‑making processes continue to evolve, we saw an opportunity to rethink how we engage,” commented Nick Screen, VP and GM, Harman APAC. “Our new experience centre immerses customers and partners in real-world scenarios – where they can touch, test and co-create solutions tailored to their environments. It’s all about empowering more informed decisions with confidence. Bringing together JBL, FLUX:: and Martin in this space lets us showcase fully integrated, immersive experiences that truly demonstrate what our professional solutions portfolio can achieve.”
The revamped showroom brings together industry specific use cases, hands-on demonstrations and collaborative spaces that have been engineered to reflect how customers evaluate solutions today. The experience centre offers visitors end-to-end solution scenarios across various industries, interactive demonstrations aligned with real business challenges, immersive showcases of audio and lighting technologies, dedicated spaces for workshops and partner co-creation, plus executive briefing areas for discussions.
“Experience led engagement has become essential in modern B2B environments,” said Atul Ghaisas, director channel sales and install solutions, Harman APAC. “The Singapore Experience Center – along with our global network of Harman Professional Experience Centers – helps customers move beyond specifications to truly understand value, outcomes and scalability, while strengthening collaboration across our global ecosystem.”
The facility also aims to play a key role in partner engagement, bringing together customers, partners and subject-matter experts in one space to provide a shared platform for joint solution design and integrated demonstrations.
“This is a long‑term investment, not just a one-time launch,” concluded Screen. “We see this experience centre as a living environment where ideas are tested, partnerships are strengthened and future‑ready solutions are shaped together with our customers.”
