Phoenix Broadcast Solutions scales live productions with Grass Valley

APAC:

Grass Valley has entered into a three-year enterprise agreement with Phoenix Broadcast Solutions as the Singapore-based company expands its live production operations across APAC and the Middle East. The agreement includes the deployment of Grass Valley LDX Series cameras, K-Frame production switchers and Densité/XIP infrastructure to support OB, REMI and hybrid production workflows across sports and entertainment projects.

As part of an upgrade to its operations, Phoenix Broadcast Solutions sought a scalable production ecosystem capable of supporting rapid deployment across multiple geographies and varied production environments.

“We were looking for a production infrastructure that could scale with the type of projects we are delivering across different markets,” said Siddhartha Tyagi, founder and managing director, Phoenix Broadcast Solutions. “That meant improving workflow flexibility and interoperability, supporting UHD and 4K production requirements, enabling REMI and distributed workflows, and maintaining reliability across large-scale multivenue sports productions. We also wanted the flexibility to work across both IP and baseband environments depending on the operational and regional requirements of each project.”

The deployment includes LDX 150 and LDX 98 cameras for live sports production, alongside K-Frame switchers with Kayenne and Karrera control surfaces for multi-camera productions across OB and REMI environments. Densité and XIP infrastructure will support a combination of IP and baseband workflows, allowing Phoenix to adapt systems according to venue, project and regional requirements.

“Grass Valley’s solutions give us the flexibility and reliability we need to deliver at the highest level across multiple markets,” Tyagi added. “This partnership is an important step in building a future-ready broadcast infrastructure.”

“Phoenix Broadcast Solutions represents a new generation of broadcast companies: agile, ambitious and built on deep industry expertise,” continued Evan Boyd, senior vice president, sales APAC, Grass Valley. “We are proud to support their journey with solutions that enable both performance and flexibility at scale.”