Adam Wong takes charge of RCF business development in SEA

Seasoned industry professional Adam Wong has been named as the business developer manager for Southeast Asia for Italian audio manufacturer RCF. Based in Kuala Lumpur, Wong will support growth strategies for both the RCF and TT+ Audio brands throughout the region, focusing on project development, partner support, technical presentations and training activities.

Wong brings experience across professional audio, building technology and channel-driven sales to the new role, including APAC-focused business development initiatives, product demonstrations and partner programme management throughout the region.

“Southeast Asia is a strategic region for RCF and TT+ Audio, with strong potential across our entire product portfolio,” commented Federico Lugli, RCF export manager. “Adam’s experience makes him a valuable addition to our international team. His market knowledge, technical understanding and ability to manage cross-cultural relationships will help us reinforce our presence and provide even stronger support to our partners.”

RCF states that Wong’s multilingual background and understanding of distributor and partner networks across Southeast Asia will support closer engagement with regional integrators, consultants and rental companies. “Joining RCF is a meaningful opportunity to represent a brand that truly understands the ‘Art’ of sound,” added Wong. “My goal is to ensure our partners feel the full weight of RCF’s global expertise right here on the ground.”