Auracast debuts in Seoul at World Congress of Audiology

South Korea:

GN, a specialist in hearing, audio, video and gaming solutions, has partnered with Ampetronic for its “Seoul Session: A Live Auracast Event”. Held during the World Congress of Audiology and hosted at an intimate Seoul jazz club, the immersive live music experience reportedly marked the first live Auracast broadcast audio installation in South Korea, enabling high-quality, shared sound across the entire venue.

The event also featured a special performance by Big Ocean, the first K-pop group whose members all live with profound to milder forms of hearing loss, followed by a live jazz performance and a panel discussion exploring accessibility and representation in music and entertainment.

Andreas Anderhov, GN APAC president, said: “These misconceptions [around hearing loss] don’t just affect perception, they influence how environments are designed, often overlooking the complexity of hearing in dynamic, noisy settings. That’s why our focus at the World Congress of Audiology is to create an experience that everyone can participate in fully and equally.”

Haley Cha, CEO of Parastar Entertainment, which created and manages Big Ocean, commented: “Music has always been a way for us to connect, even when others assumed it might not be possible. As artists with hearing loss, the members of Big Ocean know what it feels like to be left out of shared experiences, and how powerful it is when those barriers are removed.”

Sam Burkinshaw from Ampetronic added: “Live performances can be challenging for people with hearing loss, often limiting how they experience the moment. Auracast helps address this by delivering ‘front-row’ sound directly to personal devices, so audiences can enjoy events together. Through our partnership with GN, we aim to accelerate adoption globally and inspire venues to rethink how they deliver accessible audio.”