TASkeno selects Fusion Signage to align content in Tasmania
TASkeno selects Fusion Signage to align content in Tasmania
TASkeno has deployed Fusion Signage’s digital content management platform across more than 180 screens in over 130 Tasmanian venues, transforming how the brand communicates jackpots, promotions and gameplay information in-venue while also reducing print reliance. The rollout follows TASkeno’s operating system upgrade, which removed its previous path for near real-time jackpot notifications to venue screens. At the same time, frequent state-wide promotion changes had their team printing and replacing large volumes of point-of-sale posters.
“We needed a centrally managed, flexible way to create and deliver TASkeno-aligned content to every venue, grouped by campaign and screen orientation and with the uptime visibility our operations team expects,” said Josie Kerslake, operations manager at TASkeno. “Fusion Signage gave us that control and more.”
The brief required a “create once, publish everywhere” solution allowing TASkeno to produce brand-consistent content in-house and distribute by venue group, campaign and screen orientation – portrait and landscape. The client also requested simple backend access to monitor screen health, identify outages and resolve quickly. TASkeno’s graphic design and digital communications team builds monthly content packages from “how to play” explainers to promotions and jackpot highlights, then schedules releases by venue groups and time frames. With the Fusion solution, screens can be moved between groups in seconds and staff can verify live content on any device at any time.
“Our venues and customers love these new screens,” added Kerslake. “They’re engaging, informative and keep the Keno experience front of mind. Fusion Signage and [distribution partner] Office Solutions are highly responsive typically within hours by email, text or phone. There’s also a wealth of online resources and templates, so even teams without an in-house designer can deliver strong content.”
Looking ahead, TASkeno and Fusion Signage are also collaborating on a suitable solution for near real-time jackpot messaging with TASkeno eager to trial Fusion’s forthcoming “interrupt” feature to prioritise urgent or time-sensitive content without disrupting scheduled playlists.
