Sonic Electronics appoints technical manager in KSA
Sonic Electronics appoints technical manager in KSA
Sonic Electronics has appointed Syed Shahul Basha as manager – design and technical at its Saudi Arabia operation.
Basha joins the company from Consolidated Technology Systems (CTech), where he held a technical leadership position and worked on AV systems design and integrated technology projects. His experience includes large-scale AV deployments, systems engineering and technical consultancy across a range of sectors.
In his new role, Basha will lead Sonic Electronics' design and technical division in Saudi Arabia, overseeing the development and delivery of AV solutions across enterprise, commercial, education, hospitality and government projects. He will also support pre-sales and project execution teams and help develop engineering processes and design standards.
“Syed Shahul Basha brings a strong blend of technical expertise and practical experience in delivering complex AV solutions,” commented Jamshid Hameed, general manager – KSA at Sonic Electronics. “His appointment reinforces our commitment to strengthening our engineering capabilities and design excellence.”
Basha commented: “I am honoured to take on the role of manager – design and technical. This appointment represents an exciting opportunity to further strengthen our technical capabilities and design standards. My focus will be on delivering high-quality AV solutions, fostering innovation and supporting our clients with technology that enhances communication, collaboration and user experience.”
Sonic Electronics has appointed Syed Shahul Basha as manager – design and technical at its Saudi Arabia operation.
Basha joins the company from Consolidated Technology Systems (CTech), where he held a technical leadership position and worked on AV systems design and integrated technology projects. His experience includes large-scale AV deployments, systems engineering and technical consultancy across a range of sectors.
In his new role, Basha will lead Sonic Electronics' design and technical division in Saudi Arabia, overseeing the development and delivery of AV solutions across enterprise, commercial, education, hospitality and government projects. He will also support pre-sales and project execution teams and help develop engineering processes and design standards.
“Syed Shahul Basha brings a strong blend of technical expertise and practical experience in delivering complex AV solutions,” commented Jamshid Hameed, general manager – KSA at Sonic Electronics. “His appointment reinforces our commitment to strengthening our engineering capabilities and design excellence.”
Basha commented: “I am honoured to take on the role of manager – design and technical. This appointment represents an exciting opportunity to further strengthen our technical capabilities and design standards. My focus will be on delivering high-quality AV solutions, fostering innovation and supporting our clients with technology that enhances communication, collaboration and user experience.”
