Digital Projection joins forces with Axion Displays in EMEA

Digital Projection has appointed Axion Displays as its dedicated sales and support partner in EMEA. The partnership will cover the Middle East and North Africa, as well as territories in Europe.

The collaboration is designed to provide local markets with enhanced access to the manufacturer’s projectors, backed by Axion Displays’ deep regional expertise and robust service infrastructure. Bringing together former key members of the Digital Projection EMEA team, the new setup will provide a deep understanding of the product range and technical expertise. Backed by a strong relationship with Digital Projection’s parent company Delta, the Axion Displays team aims to provide customers with a seamless end-to-end experience of the sales cycle.

“Strengthening regional customer engagement and technical expertise is an important part of Digital Projection’s long-term display solutions strategy,” said John Liu, group head of the Display Solution Business Unit (DSBU) at Delta Electronics. “The Axion team has a long history of championing the Digital Projection brand. With their deep level of technical expertise and familiarity with our technology, we are confident they will harmonise and further develop the sales and service function, ensuring customers benefit from exceptional local support and specialized application expertise.”

Dirk Siedle, general manager at Axion Displays, added: “By combining worldclass projection technology with Axion Displays’ comprehensive market knowledge and service excellence, we are ensuring that customers and users in these regions receive the highest level of support and innovation.”