SpinetiX appoints ALGAM in North Africa

Digital signage manufacturer SpinetiX has welcomed ALGAM Enterprise as its distribution partner for North Africa, including Algeria, Morocco and Tunisia. Through the deal, ALGAM will offer the brand’s full portfolio and provide field commercial, technical and consultative support to systems integrators and channel partners delivering demanding large digital signage projects across the regions.

SpinetiX said that the move supports its strategy to scale its presence in the locales and addresses increasingly large and advanced digital signage projects. The manufacturer aims to leverage ALGAM’s expertise and strong relationships with systems integrators and consultants who are uniquely suited to high-value, large-scale deployments, to reinforce its position in the market.

“ALGAM’s structure, expertise and consultative engagement with integrators on high-value projects make them the ideal partner to support this next stage of our growth,” said Francesco Ziliani, CEO of SpinetiX. “Thanks to ALGAM’s footprint in French overseas territories as well as its presence in North Africa, we will expand our reach and address ambitious large infrastructure projects emerging in those countries where our complete SpinetiX solution is well suited to make the difference.”

Antoine Toublanc, director at ALGAM, added: “SpinetiX is a natural fit: Swiss-engineered, professional-grade and highly complementary to the technologies we already represent. We see particular synergy with platforms such as Q-SYS, where AV control, automation and data-driven content come together to enable more intelligent, connected and immersive experiences. Adding SpinetiX gives our ecosystem of integrators access to a complete digital signage well-suited for the most demanding projects.”