Midwich Asia joins forces with BrightSign in SEA
Midwich Asia joins forces with BrightSign in SEA
Midwich Asia has been appointed as a distributor for BrightSign across Indonesia, Malaysia, Singapore, Vietnam and the Philippines, expanding access to the digital signage manufacturer's platform across Southeast Asia.
The agreement strengthens Midwich Asia's digital signage portfolio and will see the company provide local distribution, technical support and partner enablement for the brand’s range of digital signage players and software solutions.
According to both parties, the partnership comes as demand for centrally managed digital signage continues to grow across retail, corporate, education, hospitality, transportation and public sector applications throughout the region.
“The digital signage conversation in Southeast Asia is rapidly moving beyond hardware into experience orchestration, data-led communication and smarter engagement across physical environments,” explained Dino Drimakis, director strategic development MESEA, Midwich Asia. “BrightSign strengthens our ability to help partners build scalable ecosystems that connect content, control and customer journeys in a far more intelligent way.”
The distributor said that the partnership will focus on solution design, content workflow education, cloud-based signage management and partner training, alongside technical workshops, roadshows and demonstration opportunities. Through the deal, Midwich Asia will work with channel partners, consultants and systems integrators to support the deployment of digital signage networks across the five Southeast Asian markets.
“What makes BrightSign especially powerful is how it helps partners turn digital signage into a scalable service model,” commented Will Fenby, director – business operations SEA, Midwich Asia. “Across Southeast Asia, our focus is on enabling partners to deploy centrally managed networks with greater consistency, better control and stronger long-term customer value.”
Pierre Gillet, VP, international sales at BrightSign, added: “Midwich Asia's specialist channel ecosystem and strong market coverage across Southeast Asia make them a natural partner for BrightSign's continued regional growth. Together, we look forward to helping customers create more connected, reliable and impactful digital signage experiences across multiple verticals.”
www.midwich.com.sg
