Beetech named XTA and MC² distributor in Japan

XTA has appointed Beetech as the exclusive distributor for its XTA and MC² brands in Japan, with the partnership covering distribution, servicing and marketing of both product ranges across the Japanese market.

Beetech is part of the Bestec Audio Group, which has more than 30 years' experience in the professional audio industry.

“XTA is hugely excited to be partnering with Beetech in Japan for both our XTA and MC² product lines moving forwards,” said XTA sales and applications manager Richard Fleming. “With the company’s heritage, experience and resources in sales, tech support and marketing – alongside its core market alignment across processing, console switchers and amplifiers – we strongly believe this move will strengthen our presence in the territory.”

To support the launch of the partnership, Fleming visited the distributor’s headquarters to deliver product training and onboarding for the company's sales and technical teams. “I really enjoyed spending time onboarding the team and seeing firsthand how adding XTA and MC² to Beetech’s impressive portfolio of consoles and loudspeakers will serve as a powerful combination for new and existing customers,” added Fleming.

Takayuki Ozaki, CEO of Beetech, commented: “We are honoured to have the opportunity to distribute the products of XTA and MC2, two globally recognised innovators in the professional audio industry, in the Japanese market. Leveraging the technical expertise and customer support capabilities we have developed over many years, we are committed to building a strong partnership with XTA and MC2 and delivering new value to the professional audio market in Japan.”