GLP appoints StageKraft down under

GLP has appointed StageKraft as its official distributor in Australia. The partnership expands the manufacturer's presence in the market and provides local support for its professional lighting portfolio across the entertainment, touring, broadcast, television and installation sectors.

The appointment marks the first major distribution partnership for StageKraft, which was founded by industry professionals Davey Taylor and Eli Malka. The company said it will provide Australian customers with access to GLP's product range, alongside technical support, demonstrations, training, spare parts and after-sales service.

“We are delighted to partner with StageKraft,” said Søren Storm, sales director for Asia Pacific at GLP. “We have the utmost trust and confidence in their expertise, professionalism and commitment to customer service. Australia is an important market for GLP and StageKraft shares our commitment to quality, reliability and innovation. We are confident they will represent GLP with the dedication and care our products deserve, and we are excited to see them champion our brand across the country. As GLP continues to evolve, we also have an exciting pipeline of new developments and products on the horizon, which we look forward to bringing to market with strong partners like StageKraft.”

For StageKraft, the agreement represents the first step in building a portfolio of entertainment technology brands for the Australian market. Eli Malka, co-founder and sales director of StageKraft, commented: “Our vision for StageKraft has always been to partner with manufacturers that genuinely drive the industry forward and few have done so as consistently as GLP. Launching with a brand of this calibre sends a clear message about who we are and where we are headed. We are building a portfolio that is carefully curated rather than simply collected and we look forward to strengthening GLP’s presence in Australia while providing customers with the products, expertise, and support they deserve.”

Through the deal, StageKraft will manage sales, technical support and warranty services for GLP products across Australia.