Joyned expands GCC reach with Venuetech partnership

Joyned has strengthened its presence across the GCC region by appointing Venuetech as its distribution partner for the United Arab Emirates, Saudi Arabia, Qatar, Bahrain, Oman and Kuwait.

The agreement will see the Dubai-based distributor represent the Milan-based manufacturer’s portfolio of professional audio networking products, while providing regional sales support, technical guidance and product demonstrations.

Joyned develops networking solutions based on the Milan audio networking standard, designed for use across professional audio applications. Its portfolio includes the MU16 Milan USB Interface, enabling macOS, Windows and iOS devices to connect to Milan networks, alongside Dash, the company’s Milan control and management software.

The partnership is intended to support customers working across live sound, systems integration, recording, systems tuning and immersive audio projects, with Venuetech planning regional marketing initiatives, technical education programmes and product demonstrations for consultants, system integrators and audio professionals.

“Joyned is an exciting and highly relevant addition to our professional audio portfolio as open, networked workflows continue to gain momentum across the industry,” commented Alice Macaluso, brand manager for Joyned at Venuetech. “Its solutions address practical requirements across live sound, systems integration, recording and system tuning. Through Venuetech’s regional presence and technical capabilities, we look forward to introducing the technology and helping our customers explore its potential through local support and hands-on demonstrations.”

“Venuetech’s established presence, technical expertise and strong relationships within the professional AV community make the company an excellent partner for Joyned,” commented Fabian Braun, founder and CEO at Joyned. “Together, we aim to make Milan-based audio networking more accessible to customers across these markets and provide them with the knowledge and support needed to confidently adopt open, interoperable workflows.”