AVIXA partners with Futuresource on market research

AVIXA has partnered with market research firm Futuresource Consulting to develop a series of reports examining demand for professional AV solutions in the education and corporate sectors.

The collaboration will combine AVIXA's industry network with Futuresource's global market research capabilities to provide analysis of buyer demand, technology adoption and channel expectations. The studies will complement AVIXA's existing five-year supply side forecast for pro AV products and services by incorporating perspectives from end users, technology buyers and systems integrators.

The partnership will begin with a report focused on the North American education market, scheduled for release in the fourth quarter of 2026. The research will draw on Futuresource's annual decision-maker survey alongside data collected from AVIXA's membership.

A second study, due in 2027, will examine the corporate enterprise market, exploring collaboration spaces, enterprise broadcast, wider enterprise use cases for pro AV and the adoption of artificial intelligence across system design, deployment and operations.

"By combining our access to the total industry ecosystem and our pro AV expertise, AVIXA and Futuresource will create a series of landmark reports, providing a deep-dive analysis of the education and corporate pro AV markets, including analyzing buyer demand and channel expectations," said Michael Sullivan-Trainor, AVIXA Senior Industry Analyst. "At a time when the industry is evolving to experience-centric design for pro AV solutions, understanding end user demand is more critical than ever."

Alistair Johnston, Principal Analyst at Futuresource Consulting, added: "Futuresource's global research capabilities and extensive knowledge of the education and corporate markets combined with AVIXA's deep engagement with the pro AV community create a unique opportunity to provide the industry with an unparalleled view of the factors shaping demand, technology adoption, and investment priorities across education and corporate pro AV markets. We are delighted to be partnering with AVIXA."

The research programme aims to provide additional insight into key pro AV vertical markets by combining supply-side industry data with end-user demand analysis.