M&W Pro Audio appoints Jay Schlabs as CRO

M&W Pro Audio has appointed Jay Schlabs as its chief revenue officer as the newly established professional audio manufacturer continues to build its leadership team ahead of launching its first products.

Founded by pro audio veterans Greg Mackie and Peter Watts, M&W Pro Audio said Schlabs will oversee the company's commercial strategy as it prepares to enter the global professional audio market. The appointment forms part of the company's wider expansion of its commercial operations.

Schlabs brings more than 20 years of experience in professional audio sales, channel development and business leadership. He began his career at Mackie Designs as national sales manager before joining inMusic Brands, where he spent 13 years as executive director of sales, leading global sales and marketing across multiple professional audio brands. Most recently, he served as senior director of e-commerce at PetSafe Brands, leading the company's digital growth strategy for nine years.

“M&W Pro Audio is being built by some of the most respected names in the industry and the opportunity to help shape a new company from the ground up is incredibly compelling,” commented Schlabs. “Greg, Peter and the entire team share a vision for developing innovative solutions that address real-world challenges for audio professionals. I am excited to join the team and help build strong relationships with our customers, channel partners and distributors as we introduce M&W Pro Audio to the market. I look forward to contributing to the growth of a company that is committed to innovation, product excellence and long-term success.”

Mackie added: “I've known Jay for years and have always been impressed by both his leadership abilities and his business acumen. He brings a unique combination of strategic vision, operational discipline and industry experience that will be invaluable as we continue building M&W Pro Audio. I have every confidence that Jay will play a key role in helping our organisation grow while staying true to our commitment to innovation and customer-focused product development.”