Gravity Media powers AFLW coverage

Gravity Media is providing broadcast production and technical services for JAM TV’s coverage of the 2026 AFLW season across Foxtel and Kayo Sports, extending a partnership that has supported the competition since its inaugural season in 2017.

The production company will support live coverage of 45 matches throughout the season, deploying outside broadcast units, remote production technology, satellite and uplink facilities, and technical crews at venues across Australia.

A central component of the operation is Gravity Media’s proprietary CelBo remote broadcast production solution, which combines cellular and cloud-based technologies to enable production from its production centre in Melbourne.

The workflow allows JAM TV to create, direct and deliver complete match broadcasts remotely, incorporating on-screen graphics, commentary and multiple camera replay capabilities.

The AFLW operation forms part of Gravity Media’s broader relationship with JAM TV, which also includes their recent appointment as production partners for the A-Leagues in Australia. “JAMTV has been producing AFLW since the very first match of the inaugural season in 2017,” said Cos Cardone, CEO of JAM TV. “Gravity Media have been with us the entire journey and we are delighted to be continuing that partnership with our ongoing production commitment with Foxtel and Kayo Sports. The growth and excitement of AFLW is something we love being a part of and contributing to.”

Marcus Doherty, account executive – media services and facilities at Gravity Media in Australia, added: “We are proud to continue our partnership with JAM TV on the AFLW, providing broadcast and technical support across another thrilling season of the competition. Working together, we’ve evolved the broadcast operation by embracing remote technologies and finding new ways to work with greater flexibility.”