Fusion Signage powers digital menu rollout in Australia

Australia:

Australian restaurant operator Aktiv Brands has deployed Fusion Signage’s digital signage platform across its Bucking Bull Roast & Grill and Skewerz Kebabz brands, centralising the management of menu boards and promotional content across its growing store network.

The rollout has been delivered to enable Aktiv Brands to update digital menus, pricing, campaigns and brand messaging across selected stores or its entire network from a single platform, replacing the slower process of managing printed signage. With multiple locations operating under two brands, the company said it needed a solution that could improve consistency while supporting faster promotional updates and future expansion.

“Fusion Signage now gives our business a central platform for managing digital menu boards, special offers, brand messaging and campaign content across both Bucking Bull and Skewerz Kebabz,” said Georgina Japor from Aktiv Brands. “Updates can be deployed quickly across selected stores or the full network, campaigns can be scheduled in advance and multiple promotions can be rotated on the same screen, giving the brands greater flexibility in how they market products and respond to changing business requirements.”

According to the company, the cloud-based platform allows marketing and operations teams to launch national promotions, refresh menu items and manage store-specific content with minimal delay, while reducing reliance on manual processes and external support. Features including advanced scheduling, offline playback and hardware-agnostic deployment were key factors in the implementation.

“Fusion Signage’s appeal lies in the balance it strikes between powerful functionality and ease of use,” added Japor. “The platform is designed to be simple, intuitive and flexible, making it suitable for businesses managing anything from a single screen to large multisite networks.”

The project was delivered with support from Australian digital signage specialist Amped Digital, which provided planning, design and deployment services for the rollout. The company specialises in large-format retail displays and digital menu board systems and recommended Fusion Signage as its preferred software platform.