WyreStorm partners with BSS Africa in Morocco

Strengthening its presence in Morocco and creating a foundation for future expansion across North Africa, WyreStorm Technologies has announced a new distribution partnership with BSS Africa SARL.

Through the agreement, BSS Group with its Moroccan affiliate company BSS Africa SARL will serve as a distribution partner for the brand in Morocco, making the company’s pro AV systems more accessible to customers, integrators and partners across the country. The two companies said that they will work closely to build awareness, support new business opportunities and strengthen engagement with the local AV community.

The partnership initially covers Morocco, with both parties also planning to explore opportunities for broader cooperation across North Africa.

“Establishing the right local partnerships is an important part of how we support customers and grow sustainably within a market,” said Hatem Bitar, regional sales manager – MEA and Southeast Europe at WyreStorm. “This agreement gives us a strong starting foundation in North Africa and we look forward to working closely with the BSS team as we develop new opportunities together.”

Tareq Eid, CEO at BSS Group, added: “We are delighted to begin this partnership with WyreStorm, a reputable and well recognised brand in the pro AV manufacturing scene. The agreement strengthens the range of professional AV solutions we can bring to the Moroccan market and creates new opportunities for us to support customers and partners across the region. We look forward to building a successful and long-term relationship and expand in other regions in North Africa.”