Proel kicks off new distribution strategy with POLAR

POLAR has been appointed as the exclusive UK and Ireland distributor for Proel, adding the Italian manufacturer's Proel Sound System and Proel Stage Equipment ranges to its portfolio alongside EIKON microphones and headphones. The agreement sees POLAR take responsibility for local distribution and support as the Italian manufacturer looks to strengthen its presence in the two markets. Proel CEO Giacomo Sorbi explained that the appointment forms part of a wider change to the company's distribution strategy, with greater emphasis on local presence, logistics and commercial and technical support.

“We're very proud to represent Proel,” said POLAR managing director John Midgley. “The addition of this excellent array of premium Italian brands further strengthens our already well-established and wide-ranging portfolio, enabling us to offer our customers an unprecedented range of product choice.”

“This partnership is part of a transition for PROEL which has seen us re-appraise our approach to distribution by strengthening our local presence, improving delivery times and logistics, and providing more comprehensive commercial and technical support,” commented Sorbi. “POLAR is a strongly established presence in the market, with an experienced and expert team, who have the ability to provide close local support to our customers and dealers.”