Stéphane Bourdon joins Axion Displays in EMEA

Axion Displays has appointed Stéphane Bourdon to lead sales across France, Spain and Portugal, as well as territories across North Africa and the Balkans. Bourdon brings to the role more than 20 years of professional AV and display industry experience, including 14 years at Digital Projection.

The appointment is intended to maintain continuity for existing Digital Projection customers and partners, with Bourdon remaining a familiar point of contact while being backed by Axion Displays’ regional sales, technical, logistics and after-sales infrastructure.

“Joining Axion Displays was a natural next step. I know the team, the products and the markets extremely well, and we share the same commitment to long-term customer relationships and strong technical support,” Bourdon said. “For Digital Projection customers, it is very much business as usual – they can continue working with the same people and expect the same knowledge, responsiveness and care.”

In his new position, Bourdon will also introduce customers to Axion Displays’ wider portfolio. “I’m also excited to work with Magnos LED and Brainsalt media servers, enabling me to offer customers a wider range of solutions and help them find the right technology for each project,” he said.

Axion Displays CEO Dirk Siedle said Bourdon’s regional knowledge would strengthen the company’s relationship with customers across its territories. “Stéphane brings a wealth of experience, trusted customer relationships and an exceptional understanding of the French, Spanish and Portuguese markets,” said Siedle. “He is a hugely valuable addition to the team and reinforces the continuity and local expertise at the heart of our partnership with Digital Projection.”

Axion Displays is Digital Projection’s exclusive sales representative across EMEA, excluding Germany, providing local sales, pre-sales consultancy, product availability, marketing and after-sales support. Its portfolio spans projection, professional LED and media processing technologies.