Fulcrum Acoustic expands in Azerbaijan

Fulcrum Acoustic has appointed ProAV as its exclusive distributor in Azerbaijan, expanding the US loudspeaker manufacturer’s distribution network in the region.

Under the agreement, ProAV will represent the brand’s portfolio of professional audio solutions, including loudspeakers, electronics and immersive audio technologies. The distributor will provide local sales, systems design and technical support for customers across Azerbaijan.

Based in Azerbaijan, ProAV specialises in installed audio and custom systems design, supporting projects across sectors including conference and hospitality venues, as well as large-format sports applications.

“ProAV's solutions-based approach is a strong fit for how we work at Fulcrum,” said Val Gilbert, director of business development for export at Fulcrum Acoustic. “Their team has the technical experience to understand the requirements of each project and design a system around them. Their work across a wide range of installed applications makes them well positioned to support Fulcrum customers throughout Azerbaijan.”

The partnership adds Fulcrum Acoustic’s loudspeaker systems to ProAV’s portfolio, including products featuring the company’s Passive Cardioid Technology, which is designed to reduce low-frequency energy radiated behind the loudspeaker. Fulcrum also offers weather-resistant loudspeaker solutions for outdoor installations.

“We needed a loudspeaker partner that could meet the performance demands of our most challenging installations,” said Elshan Aliyev, owner of ProAV. “Fulcrum Acoustic fills that gap in our portfolio. After visiting the Fulcrum factory, we saw firsthand the outstanding standards behind how the products are built. That gives us confidence in specifying Fulcrum for the high-performance systems out customers rely on us to design.”