Proel appoints South Korean distributor

Italian manufacturer Proel has appointed Digital High Tech as its distributor in South Korea, covering the Proel Sound Systems and Proel Stage Equipment brands.

The agreement will make Proel’s professional audio and staging products available to installers, rental companies, systems integrators and other industry professionals in the market. Through the partnership, Digital High Tech will provide local technical and commercial support, acting as the point of reference for customers and partners in the region. The appointment forms part of Proel’s international distribution strategy, with the company targeting growth in Asia’s professional audio and live technology sectors.

“We are pleased to welcome Digital High Tech into our international distribution network,” said Giacomo Sorbi and Alessio Foti, CEO and co-Ceo of Proel S.p.A. “South Korea represents a strategic market for the growth of our brands and we are confident that Digital High tech's expertise and local market knowledge will allow us to deliver high-quality service to professionals in the industry.”

Digital High Tech’s Lee Yong Hyun added: “We are very pleased to begin this new partnership with Proel. With its long history and strong reputation in professional audio, Proel has great potential in the Korean market. Leveraging our experience and distribution network, we will work closely with Proel to develop the brand and provide reliable products, technical support, and service to our customers. We look forward to building a strong, long-term partnership.”