Outline appoints Alwyn Wong to lead APAC sales

Outline has appointed Alwyn Wong as regional sales manager for APAC, as the Italian manufacturer strengthens its focus on the Asia Pacific market.

Based in Kuala Lumpur, Malaysia, Wong will oversee the brand’s business across APAC, excluding India, reporting to sales and marketing director Fernando Rey Méndez. His responsibilities will span professional rental, live sound and permanent installation markets, working with existing distributors while identifying potential partners in territories not yet covered.

Wong brings more than 25 years of professional audio experience, having held roles with Harman Professional, Peavey Commercial Audio, Symetrix and, most recently, HK Audio. His background covers regional sales management, systems design, application engineering and technical training.

Méndez said the appointment would provide Outline with a dedicated regional presence and greater insight into the individual markets across APAC. “Asia Pacific isn't one market but many, each with its own customers, its own pace and its own way of doing business. Our partners there deserve someone in the region who understands its different markets, someone who can bring that knowledge straight to our headquarters. From now on, that person is Alwyn.

“What struck us about him is that he has done both jobs. He can sit down with a distributor to plan the next three years, then with a consultant to work through a system design and he is equally credible in both conversations. That is exactly what this role requires.”

Wong added: “I had admired the Outline brand from afar in the professional audio world for quite some time and I’m truly honoured to now be part of the Outline family moving forward. My long-term experience within the APAC territory gives me a solid background for my responsibility/tasks within the international sales department of Outline.”

Wong’s initial priorities include meeting Outline’s regional partners, reviewing market opportunities and developing a regional plan for 2027. He will also work with the company’s technical and marketing teams on demonstrations, training, partner visits and local promotional activity, while feeding market and customer insights back to Outline’s headquarters in Flero, Italy.