Alpha Acoustics opens Dubai experience centre
Alpha Acoustics opens Dubai experience centre
Alpha Acoustics has opened a new 200m2 experience centre at Gulf distributor Signaux Technologies’ new facility in Dubai Production City, giving systems integrators, consultants and end users an opportunity to hear and compare its audio solutions. Already in operation, the centre was created to help customers evaluate the brand’s products through hands-on demonstrations.
The new space means customers can not only come to a place to experience the boxes and look at the solutions and also have a touch and feel,” explained Joe Mathew, Alpha Acoustics product specialist for the Middle East, Africa and India. “Being a newer brand in the region, it was essential that customers had their own proof of concept.”
The new space encompasses an interactive commercial audio display that allows visitors to audition ceiling, wall-mounted and Dante-enabled column and pendant speakers individually, alongside discussions of software, specifications and potential applications. Visitors then move to a programmed pro audio demonstration, with ProPresenter coordinating timecoded video and audio content across the loudspeaker systems, accompanied by an LG display and Klarity lighting.
The showcase includes KIA410 line array with 21-inch Kross subwoofers, a KLINE 8 passive line source and KBEAM12A and KFOCAL16 active beam-steering columns. Portable systems are also available to audition, while a dedicated home cinema features the manufacturer’s KRYM series. Speakers installed throughout the reception, showroom and café provide further examples of the products in use.
According to Mathew, demonstrations have been taking place almost daily. Training for technical and presales staff is planned following the official launch of Signaux’s new office, covering products and application software through its distributor network. Visits can also be arranged via the website.
“For me and Signaux, this is a long-awaited dream to have a space where we can showcase our products and solutions, and give them an experience they won’t forget,” added Mathew. “It’s my desire that visitors will leave seeing that we have lived up to our tagline, ‘Redefine Clarity’.”
