Sonic Electronics welcomes new BDM

Suresh Simeon has joined Sonic Electronics in the position of business development manager to contribute to the company’s continued market development and growth initiatives across its wider markets.

Based within Sonic’s UAE team, Simeon’s focus will be on identifying new opportunities, developing strong customer and partner relationships, and connecting market requirements with the right technology solutions.

The distributor highlighted how its business development is built around understanding customer needs, developing meaningful partnerships and working closely with technology brands and internal teams to create the right solutions. Taking this into account, Simeon will work alongside Sonic’s commercial, technical and operations teams as the company continues to strengthen its presence across the region.

“We are pleased to have Suresh join the Sonic Electronics team,” said Girish Nair, general manager, Sonic Electronics. “His enthusiasm for business development and the AV industry, combined with his focus on building strong relationships, will be a valuable addition to our growing team. We look forward to supporting him in this new role and to the opportunities and partnerships we can build together.”

Simeon remarked: “I’m excited to begin this new chapter and take on the opportunity to develop new business, strengthen customer and partner relationships and contribute to the continued growth of the company.”